This is broken!
It is necessary to identify the key issues.
This picture is a typical struggle story – it has good intentions and wrong attention – it is very common in the world of stretching packaging.
The only thing it needs is a $10 stretch film, and it can deliver a safe delivery truck tray. However, there is one thing that makes people very unhappy. Half of the total shipments on the way to the destination were damaged. So, every year, billions of dollars of losses are created.
Pursue real opportunities.
We spend more time and energy on reducing the cost of film, and we don’t spend much time and effort on reducing loss. This is particularly unfortunate because we get a lot of evidence. This evidence suggests that we can avoid as much as half of the transport loss as long as we make a better stretch package.
You know what the bigger payoff is? We can save a few percentage points on a $10 roll of film. Or, reduce the transport loss caused by the ineffectual stretching. Generally speaking, we can reduce it to half of us $250. Or maybe half the value of your truck.
Talk about an obvious thing.
Start now!
What we need to do is fix things that are really different. You need to take the first step. The first step is to reduce your shipping costs. For this, we can reduce by better stretching packaging. After all, forgetting to prevent shipping damage is the first reason you stretch the packaging.
Our foothold is the unpopularity of the 2008 joint industry report: there are real reasons and viable solutions.